A new movie MacHeads explores the cult of the Apple MacIntosh. It's a cult that, for the sake of full disclosure, I'm a proud (stock-owning) member of. In the trailer (if player fails to load click HERE to view) one woman states she has "never knowingly slept with a Windows user." This may seem extreme, but I'm right there with her. My husband (a fellow Mac believer) and I often joke that we would never have got past the first date if one of us has been a PC user. We bonded over arcane Mac keystrokes back when Apple seemed like a lost cause. We loved our Macs in the face of adversity, and brought them with us to our union, having a burgeoning family of eight assorted towers, iMacs and laptops after a decade together. We reveled in the David and Goliath fight of Mac vs. PC, and were proud to be amongst those who "think different." Strangely, though we didn't seek out fellow Mac addicts, as we looked around, more and more of our friends became users too. It warmed the cockles of our heart to see new converts, excited by the mysterious working of an iPod or iPhone, or by the promised beauty of the new MacBook Air. And as Bill Gates prepares to retire while Steve Jobs and his band of merry men and women surge forward with energy and invention, it's good to know that every underdog has the potential to change and inspire the world, and can do so without requiring conformity or ubiquitous domination. Hallelujah and amen to that.
Enlightenment: January 2008 Archives
A new movie MacHeads explores the cult of the Apple MacIntosh. It's a cult that, for the sake of full disclosure, I'm a proud (stock-owning) member of. In the trailer (if player fails to load click HERE to view) one woman states she has "never knowingly slept with a Windows user." This may seem extreme, but I'm right there with her. My husband (a fellow Mac believer) and I often joke that we would never have got past the first date if one of us has been a PC user. We bonded over arcane Mac keystrokes back when Apple seemed like a lost cause. We loved our Macs in the face of adversity, and brought them with us to our union, having a burgeoning family of eight assorted towers, iMacs and laptops after a decade together. We reveled in the David and Goliath fight of Mac vs. PC, and were proud to be amongst those who "think different." Strangely, though we didn't seek out fellow Mac addicts, as we looked around, more and more of our friends became users too. It warmed the cockles of our heart to see new converts, excited by the mysterious working of an iPod or iPhone, or by the promised beauty of the new MacBook Air. And as Bill Gates prepares to retire while Steve Jobs and his band of merry men and women surge forward with energy and invention, it's good to know that every underdog has the potential to change and inspire the world, and can do so without requiring conformity or ubiquitous domination. Hallelujah and amen to that.
Guerilla anti-advertising. These New Yorkers were sick of the ubiquitous slogans and images assaulting them everywhere they looked. Considering it corporate graffiti, they decided to do what most local councils do with such unwanted artwork, namely cover it up, but these guys did it in a far more creative and unique way.
(If player fails to load click HERE.)
(if player fails to load click HERE.)
