Instead of brandishing the usual corporate ads on their new 2007 Formula One car, Honda's F1 team are offering real estate on the shell of their racing machine to anyone who’ll make a pledge to make a positive change in their lifestyle to help fight global warming.
Ok, we’re not fooled, we know at some level it’s just a marketing ploy by a company seeking to capitalize on green dollars, but we’ll go with it. Better these companies are for the planet than against it – whatever their ulterior motives. And Honda do have decent green credentials, as does F1 racing; Honda’s Insight vehicle was the first mass-produced hybrid automobile sold in the U.S., and the F1 sport became carbon neutral long before the phrase was fashionable. In fact F1’s governing body, the FIA, has been carbon offsetting their Grand Prix racing since 1997 by supporting the Scolel Te project in southern Mexico.
Quite frankly we’re excited to have our name on Honda’s F1 car in exchange for promising to install three energy saving light bulbs. We’ll proudly tune in to watch our car speeding around the track. Pledge by Friday Aug 31st in order to get your name on the car that races this season by going to www.myearthdream.com
i would be honored to be apart of such a great idea.