Devita’s amazingly effective line of botanical skin care products has become a firm favorite with the Daily Mantra. For those that need regular exfoliation, their Acne Solution Pads are quite simply transformational. With both salicylic and glycolic acids to slough off dead cells, witch hazel to tone and aloe vera to soothe and moisturize, the pads pack quite a punch without being drying. Other favorites in the range are the 2-Step Home Alpha Beta Peel Kit, the Tomato Leaf Mud Masque and their Daytime Solar Moisture Protection 30, which contains vegan hyaluronic acid (a molecule that can hold 1,000 times its weight in water and is normally harvested from animals) to keep skin super hydrated, and micronized zinc oxide to protect without giving you that ghostly white sheen that other less refined SPF products do.
“We use organic ingredients when we can get them,” says Devita founder Cherylanne DeVita. When an organic ingredient can’t be found, Cherylanne works hard to find the most natural alternatives. “Take our glycolic acids for instance,” she says, “instead of using Glypure which is a sold through DuPont, we use a blend that comes from Italy that’s sourced from molasses, apples, and sugar cane.” Certified by PETA on two levels, Devita offers guilt-free beauty. “Not only have we not tested any product on animals,” explains Cherylanne, “we have the sources of our ingredients certify that their ingredients have not been tested on animals.”
This morally and environmentally sound ethos is followed through in Devita’s corporate culture. “I believe corporate America is really in a better position than any one else to make a difference. One voice can change the world but one company can do a lot to inspire other companies to follow suit,” says Cherylanne. “Here at Devita we have our carbon footprint traced, and we’re working on a program right now to help to replant trees to offset what is non-recyclable in our boxing.”
“We provide a women’s work week here for employees that have children. I think it’s very important for moms to be home when their children get home from school,” adds Cherylanne. Her Phoenix based company also contributes to local after school programs for teens who don’t have parents working for such an enlightened corporation, and for each product sold a portion of profit is donated to Planet Hope which provides support to homeless adults and their children.
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