Following the commerce with a conscience example of their mother, Body Shop founder Anita Roddick, daughters Sam and Justine started their own two-store empire of luxury erotic emporiums called Coco de Mer. The siblings keenly follow their mom’s philosophy, trying to ethically source as many of their wares as possible for their London and Los Angeles boutiques. Products, such as their trademark silk blindfold embroidered with the provocative mantra “Freedom is deciding whose slave you want to be,” are dedicated to the celebration of sexual pleasure, empowerment, dignity and discovery.
One of the store's hottest products is a pheromone enhancer by Escentric Molecules, which they exclusively distribute in the US. It comes in two blends. The first, Molecule 01, is an almost aroma-free “aura” entirely based on a perfumers ingredient called Iso E Super. The synthetic liquid is said to work with your body’s heat and unique natural chemistry to bring out a subtle yet powerful scent about 15 minutes after it is first applied. The second concoction, Escentric 01, is a 65% blend of Iso E Super mixed with pink pepper, lime and incense for a hybrid experience.
Fans of the fragrance include Elton John, Dita von Teese and Kate Moss. According to Andrea Ferrante, the supervisor of the West Hollywood store, the product definitely works. “People never approach me in bars,” say Andrea, “but people have followed me when I wear this.”
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